glowy. dreamy. & warm.
caliray serves up freedom. taco tuesday energy. and golden hour magic that’s open to all.
made of clean formulas. dirty minds. & sexy sustainability. caliray is california beauty unfiltered. we blend makeup with wellness and create innovative concoctions with innocent ingredients designed for less makeup. more living. there’s love. unity. and a warm. balmy sunset in everything we create–from recyclable. mother-lovin’ packaging to radiant. effortless looks. at caliray. life’s too short to spend it getting ready. so let your hair down and come play. maybe even take your top off if you’re feeling it.
smashing together beauty//body//wellness
made of clean formulas. dirty minds. & sexy sustainability. caliray is california beauty unfiltered. we blend makeup with wellness and create innovative concoctions with innocent ingredients designed for less makeup. more living. there’s love. unity. and a warm. balmy sunset in everything we create – from recyclable. mother-lovin’ packaging to radiant. effortless looks. at caliray. life’s too short to spend it getting ready. so let your hair down and come play. maybe even take your top off if you’re feeling it.
salty air. sunscreen. sisterhood.
texas. tennessee. california.
a classic born again californian story
like so many people in california – wende & jenna moved here from somewhere else. this place has a way of capturing the imagination. and no .... it’s not just the weather. all it’s wild .... natural beauty lends to a bewitching sense of possibility. of innovation. of freedom. to us – the golden state represents so much more than just a place on the map. it’s a portal to another world .... where self-expression. unity. & sustainability are all the rage.
founder. visionary. entrepreneur.
started a makeup company called urban decay. it broke the beauty industry....
no one had our “makeup as empowerment” attitude and slate of killer. never-before-seen color. we democratized beauty before anyone else. and paved the way for every beauty entrepreneur. i loved what we built with urban decay. i still love it.
but …. i actually have more to say. and am less afraid to say it at 50 than i was at 27. when i chased the california dream and couldn’t find it until i landed in laguna beach and fell in love. it was a beautiful place that made me feel beautiful. and empowered. i made out under the lifeguard tower with a surfer who would one day become my husband. i loved that feeling. i love how he smelled …. like neoprene and wax.
i love our clean. laid-back. wellness-centric. californian lifestyle.
it’s a culture of transformation with a sunny outlook and lots of attitude.
i first found it out in the water on a surfboard with my surfer-girl neighbors as they shoved me into my first waves. when i met jenna on the beach playing volleyball. there it was again. except that she’s funnier and more free. sharper and smarter. and more unafraid than almost anyone i’ve ever met.
what do i want now? …. i want to keep encouraging women to have a confident voice – big. loud. unfiltered. loving. crude. comical and true. i want to recapture the feeling when i walked out of the summer-warm water with my surfboard and overheard. “wow…she’s the whole package.” yeah. i was. and i still am. the whole package. because when the light hits someone just right. everyone else can see it too. i want to bottle that. i want to help the environment & the economy. i want to look good but not spend forever working on that instead of living. i want to protect my skin. and never miss out on a good time outside.
i want it all.
word dealer. brand midwife. hot mess.
how caliray was born? just two sisters chit chatting about a little idea
it was 2014. i had just moved to newport beach. returning to the land of my birth after a twenty year vacation in the southeast. i was preparing for business school and meeting new people through volleyball .... my collegiate sport. easy thing to fall back on when you’re the new girl in town. friends of friends introduced me to a badass group of women. that’s how i met wende. we clicked instantly. thelma meet louise. our volley crew got together once a week to play and hang – sharing stories about everything. from hot sexual conquests to beauty secrets and hidden beaches. somewhere between the sunbathing and bullshtting. i found something. a california feeling made of salty air & grit. sisterhood & sunscreen. bewitched by the lifestyle and stoked to find my tribe. i was home. happy. free.
then .... i left home to study luxury brands in Paris (no literally they have schools for this). that’s where i fell in love with beauty. kinda hard not to when you’re a sucker for a good story and everything around you is so damn cinematic. when i came back from France .... i spent years doing my MBA thing .... consulting and creating ideas for some of the biggest brands in the world .... but something wasn’t quite right. i felt stifled. like i couldn’t truly express what i wanted to say or how i wanted to say it.
and wouldn’t you know it. wende was there. at the same beach where we met. at the same time. feeling the same way. ready for a new adventure. and that’s how Caliray was born. two sisters chit chatting about a little idea .... and turning it into dream of laidback west coast beauty as wild and timeless as California herself.
now .... i couldn’t possiblyyyy comment on where the dirty mind comes from (*wink wink*) .... but it does feel so good let loose. cut up. and enjoy. to talk the way we talk with friends and simply be who we are. designing what we want. checking fcks at the door and leaning all the waaaay into the irreverence and unapologetic sexiness. because if i’ve said it once .... i’ve said it a thousand times .... life is too short to spend it getting ready. let your hair down and come play. maybe even take your top off if you’re feeling it.
clean that f/n works
caliray is obsessed with wellbeing and making clean products that actually get the job done. our OFG queen of longwear on board knows how to get real performance .... while leaving the dirrrrty to ms. aguilera.
aka we meet all the requirements for the CLEAN at Sephora seal. what? .... a girl can dream of being in Sephora.
let your hair down & come play. maybe even take your top off if you’re feeling it.