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The 22 ELLE Green Beauty Stars

Urban Decay founder Wende Zomnir has turned her genius to clean beauty and created this clean tubing (aka lash-wrapping pigment) mascara formula. It comes in pastel ombre packaging, with 100% upcycled plastic pulled from the ocean... Read More


Allure Editors Rank All the New Foundations Launching Right Now

Dall'Asen has found a winner in this new tint, which comes courtesy of Urban Decay founder Wende Zomnir. "My single requirement for foundations these days is that I can slap it on with my fingers and rub it in a matter of seconds without streaking, caking or patchiness." she says... Read More


16 Beauty Essentials That Any New Mom Will Deeply Appreciate

Leave it to the masterminds behind one of beauty's most iconic brands, Urban Decay, to come up with the new Caliray line featuring exceptionally clean, mommy-approved formulas that deliver impeccable results... Read More

Who What Wear

I'm a TikTok Lurker—These 18 Beauty Gems Have "Viral" Written All Over Them

Not to be the resident Caliray spokesperson, but its new Glazed and Infused glosses are one of my new go-to's for juicy lips... Read More

Us Weekly

Shop the Best Makeup, Haircare, Skincare and Other Beauty Must-Haves for 2022

Caliray is the new brand to watch in the beauty sphere, evidenced by this super-lightweight and ultra-clean skin tint... Read More

Yahoo Life

This Skin Tint Is Perfect For No-Makeup Makeup Days

Even after wearing it for hours (10, to be exact), the finish still looks good and most importantly, feels good on your skin... Read More


The 23 Best Lip Oils That Deliver Incredible Moisture and Shine

An ingredient cocktail called Maxi Lip provides plumping without stinging, and all six sheer shades will instantly perk up your complexion... Read More


The Hands-Down Best Foundations Money Can Buy — Period

"Skin tints" are all the rage right now, but if you want that same lightweight feel of a tint but with a smidge more coverage, that's where the Caliray Freedreaming Clean Blurring Skin Tint ($39) steps in... Read More


The 29 Best Mascaras for the Thickest, Longest Lashes of Your Life

This tubing mascara won’t flake or smudge, and it’ll give you long, full, va-va-voom lashes for much longer than most clean mascaras... Read More

The Zoe Report

This New Clean Mascara Gave Me Falsie-Level Lashes and I am Shook

Clean mascara aficionados rejoice — new beauty brand Caliray (from Urban Decay founder Wende Zomnir and business partner Jenna Dover) recently released its Come Hell or High Water Mascara... Read More

Harper's BAAZAR

All the Spring 2022 Makeup Trends We Can't Wait to Wear

This non-sticky, plumping formula from Caliray (the California-inspired brand from the founder of Urban Decay) will be your new favorite gloss, trust... Read More

Marie Claire

The 15 Best Volumizing Mascaras for Phenomenal Lashes

There is no false advertisement here. This mascara really sticks through it all, come hell or high water. Each swipe gently coats and conditions with argan oil, so the formula won’t damage your lashes... Read More

Orange County Business Journal

Urban Decay Founder Wende Zomnir Starting New Beauty Brand

Wende Zomnir, the founder of L’Oréal-owned Urban Decay, is set to launch a new beauty brand called Caliray. The business is registered in Newport Beach and spans cosmetics, body oil, fragrances, hair care, lip balm, nails and sunscreen, according to the company’s trademark filing... Read More

The Newsette

She's California dreaming.

Urban Decay co-founder Wende Zomnir is launching a clean and sustainable beauty brand inspired by her "fascination with the West Coast." Named Caliray, the line's first products will include a mascara and eyeliner pencil, but Wende has plans to expand outside the beauty space." (Hint: She sees supplements in your future.)... Read More


Wende Zomnir Dreams Up California-inspired Beauty Brand

Urban Decay's legendary founding partner is bringing her vision to a new beauty brand inspired by California living... Read More